A resident of New York, Colin Balfe founded Love What Matters back in 2015 after his mother passed from ovarian cancer. Knowing he would have a difficult time with her death, his mother prompted him to find a way to use his grief, creativity, and sensitivity to create something beautiful to bring to the world.

Amid his personal journey with grief, Colin developed a new perspective on life and found he was not alone in his feelings of grief, loss, and heartache, or in his search for meaning. What started as just a Facebook page with extraordinary stories, Love What Matters grew into a destination media platform. We now operate across multiple platforms, site, newsletter, YouTube, podcast, print, and so much more.

In 2018, Love What Matters had two articles make the Chartbeat List of Most Engaging Stories, despite it being the website’s launch year! Our amazing readers spent a total of 15,889,037 minutes, or 30 years, engaging with these stories and set the bar for our achievements to come.

Since then, the Love What Matters website has reached up to 20 million readers per month. We have grown an audience of 8 million followers on Facebook, 500,000 on Instagram, 450,000 on LinkedIn, and 150,000 on YouTube. Our greatest achievement, however, is truly making everyday readers smile, laugh, or feel less alone in the world.